Aabar of Abu Dhabi has a second investment in Virgin Galactic in July, increasing its stake in the company for about a third of the property. This is the second investment fund in Abu Dhabi, in the last three years.
to sum up:
2009 Investment of $ 280M reached a share of 31.8%. Feedback cash position of 900 million dollars.
2011 investment of $ 110 million its stake to 37.8%.
Based on these data, I believe, a two scenarios:
Scenario # 1: Investment in 2009 was again the prices by less action that the Virgin was already investigated the company and in 2011 was an overview. An example is given below. Note the percentage change in the share price is valid, but the price action itself is private, so I a simplified example, for $ 1 per share.
Scenario 2: The share price has changed since its inception. Besides the two Virgin Aabar Investments spent $ 21.5 million from other outside investors. An example is the following mathematical relationship.
Both scenarios with Aabar match data in the last three years.
Motivational Table Virgin additional investments:
1. Preparation of the new growth (NANOSAT rockets or other new products)
2. Pay suborbital the delays in the completion of transaction for the product
3. To build a war chest for a rainy day (when the money is available, sometimes you just have)
Wednesday, December 10, 2014
Fort applicant for NRI - latest offering from Indian banks
NRA recurring deposit is a new opportunity for many Indian banks like HDFC Bank, SBI, ICICI and Kotak Mahindra offered after the investment. Successful run with fixed NRI deposit made with almost 25-30% increase in USD to INR exchange rate during the period of one year, remittances to India and investments in return the money and takes a lucrative option. Fort applicants for HDFC Bank RNA available and can also by other banks like Kotak Mahindra, I examine available. I recurring deposit for NRA because it can not require you to invest a good amount and you always combine the advantages of high interest rates with a super-exchange, before it's too late. As it is very clear that the interest in India will fall in the near future they have fallen from there spikes and fluctuations, I think the applicant deposit lock is the best thing you can do if he wants to keep the money or INR EMI would like the money to pay or buy a home.
NRI or NRE term deposits versus recurrent high
Most of us are familiar with what is a fixed deposit and the deposit NRA NRA applicants familiar, but I still have a summary of all our friends. Hard money is your money will be in some packages for a fixed term, the duration and the amount, and you have to spend cash on fixed deposit account opening. If the account is opened NRA NRA term is his name. Indian banks currently offer two types account for NRI customers outside India as the US, UK, UAE, Singapore, Hong Kong and other countries in the Middle East is the first NRE savings account and the second is the savings account NGOs . I'm difference between NRE and NGOs in another post, but emphasize Now you should know that, with the help of NRE account, made of permanent and recurring online storage. Difference between the term now and fixed periodic is that the recurring payment, you can start investing a lump sum, without the obligation of a small fixed amount per month to invest, how to invest, rather than 50K, 1K 50 months. Fixed-term deposit and slightly different applicant and can check the bank's website before opening your account.
Deadline for customers HDFC NRI - Important details
You can open a recurring NRI deposit by HDFC Bank, as an NRE savings account with them. I think this can be done online, so do not worry recurring deposit to open. Here is an important feature of deposit accounts in HDFC NRE:
NRA rate of the best Indian banks HDFC SBI1 recurring deposits) to invest the amount of the deposit minimum time said is $ 500 and a maximum of less than 15 lakes.
2) The minimum period is 12 months and the deadline for return of deposit is 10 years. After 12 months, they have a number of three months 15 months, 18 months, etc. investment for a period of time is good, given the high interest rates on NRE available for guests.
3) The best part is that the interest on the deposit amount and the applicant's tax time in India merit completely free and fully traceable, means you get your money in dollars, if you want.
4) They also offer five days, which means you rate calculated within 5 days of your daily rate without penalty or fee.
5) The interests are changing control before it is too late. Currently they offer the same interest rate on NRE term deposits and this post he wrote
12 months 7.25%
8 15 months: 50%
24 months 8.50%
27 months 9.25%
36 months 9.25%
Clear 27-36 months at best.
6) Do not forget the castle in recurring NRE deposit period with a minimum lock time of 12 months, during this period, you can not break your RD.
7) Choose carefully cut amount you choose to pay monthly unable to decide how much per month, not what you put no pressure to be changed to any situation. Usually 3-5% of their monthly income is good to invest in NRE deposit applicants.
8) Interest NRE deposit applicants will once your RD is ripe to be paid.
Here are some of the features of HDFC recurring payment, you can check out more information about on-site
most other banks like State Bank of India SBI, ICICI Bank, Kotak Mahindra Bank and JA also provide opportunities for returning NRI deposit rates here you can before making your money to invest compare. But always remember to choose the online transaction, and as most of them need to improve an NRE savings account to go for HDFC Bank.
NRI or NRE term deposits versus recurrent high
Most of us are familiar with what is a fixed deposit and the deposit NRA NRA applicants familiar, but I still have a summary of all our friends. Hard money is your money will be in some packages for a fixed term, the duration and the amount, and you have to spend cash on fixed deposit account opening. If the account is opened NRA NRA term is his name. Indian banks currently offer two types account for NRI customers outside India as the US, UK, UAE, Singapore, Hong Kong and other countries in the Middle East is the first NRE savings account and the second is the savings account NGOs . I'm difference between NRE and NGOs in another post, but emphasize Now you should know that, with the help of NRE account, made of permanent and recurring online storage. Difference between the term now and fixed periodic is that the recurring payment, you can start investing a lump sum, without the obligation of a small fixed amount per month to invest, how to invest, rather than 50K, 1K 50 months. Fixed-term deposit and slightly different applicant and can check the bank's website before opening your account.
Deadline for customers HDFC NRI - Important details
You can open a recurring NRI deposit by HDFC Bank, as an NRE savings account with them. I think this can be done online, so do not worry recurring deposit to open. Here is an important feature of deposit accounts in HDFC NRE:
NRA rate of the best Indian banks HDFC SBI1 recurring deposits) to invest the amount of the deposit minimum time said is $ 500 and a maximum of less than 15 lakes.
2) The minimum period is 12 months and the deadline for return of deposit is 10 years. After 12 months, they have a number of three months 15 months, 18 months, etc. investment for a period of time is good, given the high interest rates on NRE available for guests.
3) The best part is that the interest on the deposit amount and the applicant's tax time in India merit completely free and fully traceable, means you get your money in dollars, if you want.
4) They also offer five days, which means you rate calculated within 5 days of your daily rate without penalty or fee.
5) The interests are changing control before it is too late. Currently they offer the same interest rate on NRE term deposits and this post he wrote
12 months 7.25%
8 15 months: 50%
24 months 8.50%
27 months 9.25%
36 months 9.25%
Clear 27-36 months at best.
6) Do not forget the castle in recurring NRE deposit period with a minimum lock time of 12 months, during this period, you can not break your RD.
7) Choose carefully cut amount you choose to pay monthly unable to decide how much per month, not what you put no pressure to be changed to any situation. Usually 3-5% of their monthly income is good to invest in NRE deposit applicants.
8) Interest NRE deposit applicants will once your RD is ripe to be paid.
Here are some of the features of HDFC recurring payment, you can check out more information about on-site
most other banks like State Bank of India SBI, ICICI Bank, Kotak Mahindra Bank and JA also provide opportunities for returning NRI deposit rates here you can before making your money to invest compare. But always remember to choose the online transaction, and as most of them need to improve an NRE savings account to go for HDFC Bank.
Wednesday, December 3, 2014
Don't Do This: Wrong Ways to Try and Escape Your Deadbeat Publisher
Posted by Victoria Strauss for Writer Beware
The other day, I received this email:
In many cases, the answer to those last two questions is "very likely not." The odds that an author mill pumping out hundreds of books a year with minimal staff and attention would realize you'd re-published your work, or that an amateur small press struggling to stay afloat would have the resources to bring legal action against you, are probably pretty slim.
There's still a risk, though. And even if there weren't, these are still the wrong ways to escape a bad contract or a bad publisher. Here's why.
1. Traditional publishers want exclusive publishing rights, and their contracts require you to warrant that you are fully empowered to grant them. But if you're already contracted to another publisher, you cannot grant exclusive rights to someone else (regardless of any revision you may do--see #3 below). A new publisher won't want your book under those conditions--and signing a new publishing contract without disclosing that your rights are already encumbered would constitute fraud.
What if your old publisher was some super-obscure micropress that barely even managed to get your book on Amazon? Or went out of business without ever publishing? You may be able to make a convincing argument that your rights have returned to you if you can definitively show that your old publisher is out of business. Don't try and fool a new publisher, though--it's better to tell the truth and try to work things out than to lie and hope you won't be discovered. The Internet is forever: if your book was ever on sale, there's a record of it somewhere. A new publisher will not be pleased to learn that you haven't been completely candid.
(As a corollary, if your publisher has gone into bankruptcy or insolvency, do not assume that your rights have automatically reverted, regardless of what your contract says. Publishing contracts are assets that can be sold to pay creditors, and for that reason, courts don't generally honor bankruptcy and insolvency clauses.)
2. Unlike traditional publishers, self-publishing platforms only want non-exclusive rights. But they, too, require you to warrant that you are fully empowered to grant those rights--and if you're bound to an exclusive publishing contract, you can't do that.
For instance, here's the relevant language from Kindle Direct Publishing Terms of Service (my bolding):
Don't assume they won't find out. Amazon, for instance, scours KDP for plagiarism; I've heard from authors whose legitimately re-published backlist works were removed from sale because anti-plagiarism algorithms tagged the original versions.
3. The "change 10% and legally make it a new work" thing is a common trope, but it is a myth. Ditto for changing all the characters' names, or moving the book to a new setting. There's no legal standard for how much, or how little, of a book you can alter or revise to transform it sufficiently to create a new copyright.
Bottom line: there are no shortcuts or workarounds to rights reversion--and reverting rights is essential if you want to get out from under a deadbeat publisher and give your book new life somewhere else.
I've written some posts that may help:
How to request rights reversion from your publisher.
Getting out of your book contract (maybe).
The other day, I received this email:
Dear Writer Beware,I often receive such questions from authors who've tried and failed to get their rights back from their scammy or incompetent publishers, and are desperate to publish their books somewhere else. Can I change my title? Or the names of all the characters? Move the setting to a different country? Alter 10% of the book and legally make it a new work? Would my deadbeat publisher notice? Would it sue me?
A couple of years ago, I published my mystery novel with [insert name of well-known deadbeat publisher here]. My contract won't expire for several more years, but I'm very unhappy with [deadbeat publisher] and would like to get out from under it. Can I change my title and publish on Amazon and hope [deadbeat publisher] won't see it?
In many cases, the answer to those last two questions is "very likely not." The odds that an author mill pumping out hundreds of books a year with minimal staff and attention would realize you'd re-published your work, or that an amateur small press struggling to stay afloat would have the resources to bring legal action against you, are probably pretty slim.
There's still a risk, though. And even if there weren't, these are still the wrong ways to escape a bad contract or a bad publisher. Here's why.
1. Traditional publishers want exclusive publishing rights, and their contracts require you to warrant that you are fully empowered to grant them. But if you're already contracted to another publisher, you cannot grant exclusive rights to someone else (regardless of any revision you may do--see #3 below). A new publisher won't want your book under those conditions--and signing a new publishing contract without disclosing that your rights are already encumbered would constitute fraud.
What if your old publisher was some super-obscure micropress that barely even managed to get your book on Amazon? Or went out of business without ever publishing? You may be able to make a convincing argument that your rights have returned to you if you can definitively show that your old publisher is out of business. Don't try and fool a new publisher, though--it's better to tell the truth and try to work things out than to lie and hope you won't be discovered. The Internet is forever: if your book was ever on sale, there's a record of it somewhere. A new publisher will not be pleased to learn that you haven't been completely candid.
(As a corollary, if your publisher has gone into bankruptcy or insolvency, do not assume that your rights have automatically reverted, regardless of what your contract says. Publishing contracts are assets that can be sold to pay creditors, and for that reason, courts don't generally honor bankruptcy and insolvency clauses.)
2. Unlike traditional publishers, self-publishing platforms only want non-exclusive rights. But they, too, require you to warrant that you are fully empowered to grant those rights--and if you're bound to an exclusive publishing contract, you can't do that.
For instance, here's the relevant language from Kindle Direct Publishing Terms of Service (my bolding):
5.8 Representations, Warranties and Indemnities. You represent and warrant that: (a) you have the full right, power and authority to enter into and fully perform this Agreement and will comply with the terms of this Agreement; (b) prior to you or your designee's delivery of any content, you will have obtained all rights that are necessary for the exercise the rights granted under this Agreement; (c) neither the exercise of the rights authorized under this Agreement nor any materials embodied in the content nor its sale or distribution as authorized in this Agreement will violate or infringe upon the intellectual property, proprietary or other rights of any person or entity, including, without limitation, contractual rights, copyrights, trademarks, common law rights, rights of publicity, or privacy, or moral rights.And here's Smashwords (again, my bolding):
9a. By submitting Your Work to Smashwords for publication, You, the Author or the Author you represent (if you are an Agent or Publisher) author’s Publisher or Agent or Distributor, warrant and represent that the work is complete and the author:Just about any self-publishing platform--whether reputable or not--has similar terms. What happens if you breach them? Potentially, oblivion. All self-publishing platforms reserve the right to terminate your account and/or remove your work from sale if you breach your warranties (or any of their guidelines).
• is the only author of the Work;
• is the sole owner of the rights herein granted;
• has not assigned, pledged, or encumbered such rights or have not entered into any agreement which would conflict with the rights granted to Smashwords herein; and agrees not to do any of the aforementioned without first unpublishing the work at Smashwords
• has full right, power, and authority to enter into this Agreement and to grant the rights granted herein.
Don't assume they won't find out. Amazon, for instance, scours KDP for plagiarism; I've heard from authors whose legitimately re-published backlist works were removed from sale because anti-plagiarism algorithms tagged the original versions.
3. The "change 10% and legally make it a new work" thing is a common trope, but it is a myth. Ditto for changing all the characters' names, or moving the book to a new setting. There's no legal standard for how much, or how little, of a book you can alter or revise to transform it sufficiently to create a new copyright.
Bottom line: there are no shortcuts or workarounds to rights reversion--and reverting rights is essential if you want to get out from under a deadbeat publisher and give your book new life somewhere else.
I've written some posts that may help:
How to request rights reversion from your publisher.
Getting out of your book contract (maybe).
Friday, November 21, 2014
MeGustaEscribir: Author Solutions Inc. Expands Into Spain
Posted by Victoria Strauss for Writer Beware
Today I'm highlighting a post by author and self-publishing expert David Gaughran. Like Writer Beware, David has been following Author Solutions Inc. closely over the past few years, and has written a number of important, in-depth articles about ASI and its operations.
From David's blog:
ASI has created other pay-to-play imprints for major publishers--WestBow Press for Thomas Nelson and Archway Publishing for Simon & Schuster, among others--but this is the first time it has created one for its parent company (as most of you probably know, ASI is owned by PRH).
David observes that MeGustaEscribir offers the "mix of crappy publishing packages and ineffective, overpriced marketing services" that's characteristic of all ASI imprints. It also charges a form of reading fee:
David goes on to discuss the importance of international expansion for ASI, which appears to be facing flattening sales (that's sales of services to writers, not book sales) in the USA:
But more significant, I think, is the huge success of free electronic self-publishing platforms and distributors like KDP, Kobo, and Smashwords, which allow authors to launch themselves into a space where the perennial handicaps of print self-publishing--distribution and price--don't exist. ASI's business model, on the other hand, is inextricably linked to POD. For savvy self-publishers, ASI's services have come to seem not only questionable or costly, but old-fashioned as well.
No wonder ASI is reaching out into new markets. Via its Partridge imprint, ASI is already doing business in India, Africa, and Singapore. MeGustaEscribir expands its presence to Spain. What's next? Japan? China? Stay tuned.
Today I'm highlighting a post by author and self-publishing expert David Gaughran. Like Writer Beware, David has been following Author Solutions Inc. closely over the past few years, and has written a number of important, in-depth articles about ASI and its operations.
From David's blog:
Penguin Random House is speeding up the international expansion of its vanity press operations, while also seeking to integrate them more closely with the traditional side of the business – hoping to counteract flat growth for Author Solutions at a time when self-publishing is booming.The expansion is MeGustaEscribir, which ASI will launch next Tuesday. ASI's press release describes MeGustaEscribir as "the supported self-publishing platform of Penguin Random House Grupo Editorial" (Grupo Editorial is PRH's Spanish-language trade subsidiary).
ASI has created other pay-to-play imprints for major publishers--WestBow Press for Thomas Nelson and Archway Publishing for Simon & Schuster, among others--but this is the first time it has created one for its parent company (as most of you probably know, ASI is owned by PRH).
David observes that MeGustaEscribir offers the "mix of crappy publishing packages and ineffective, overpriced marketing services" that's characteristic of all ASI imprints. It also charges a form of reading fee:
Heavily touted on the MeGustaEscribir site is the Recognition Program – where customers will be recommended for review by an editor from Penguin Random House Grupo Editorial (that link is in Spanish, but Google Translate does a mostly reasonable job of getting the gist across).(This actually reminds me of the "Publisher's Choice" program that iUniverse used to offer before it was acquired by ASI. Publisher's Choice promised participants the possibility--though not the certainty--of placement on Barnes and Noble store shelves, but only if they first bought a "Premier Plus" package, including an editorial evaluation, for over $1,000. See Writer Beware co-founder Ann Crispin's 2006 post about this program.)
Here’s the really shocking part. Consideration by a Penguin Random House editor is contingent on writers undergoing an Editorial Evaluation Report by MeGustaEscribir. The only publishing packages which contain this Evaluation Report are priced at 2,899 Euro (approx $3,600) and 3,999 Euro (approx $4,970).
David goes on to discuss the importance of international expansion for ASI, which appears to be facing flattening sales (that's sales of services to writers, not book sales) in the USA:
Out of the 211,269 self-published titles tracked by Bowker in 2011, Author Solutions imprints accounted for 41,605 books while a (reputable) competitor like CreateSpace registered 57,602 titles.Why has ASI's growth in the USA, long its primary market, slowed down so much? David feels that "a years-long campaign by writers is starting to take effect", and I agree. The number of online complaints and exposes has been mounting; just Google ASI or any of its imprints to see examples.
Fast forward to 2013, and the self-publishing boom has taken full effect – for everyone except Author Solutions. Bowker tracked 458,564 self-published titles which had been assigned ISBNs. Virtually none of that growth went to Author Solutions, despite launching several new imprints, including a high profile vanity press partnership with Simon & Schuster (Archway Publishing).
Author Solutions’ total for 2013, despite the staggering growth in self-publishing during that two year period, was just 45,574 – a barely noticeable increase on 2011’s numbers. For comparison CreateSpace registered 186,926 ISBNs that year, and Smashwords came out of nowhere to register 85,000.
But more significant, I think, is the huge success of free electronic self-publishing platforms and distributors like KDP, Kobo, and Smashwords, which allow authors to launch themselves into a space where the perennial handicaps of print self-publishing--distribution and price--don't exist. ASI's business model, on the other hand, is inextricably linked to POD. For savvy self-publishers, ASI's services have come to seem not only questionable or costly, but old-fashioned as well.
No wonder ASI is reaching out into new markets. Via its Partridge imprint, ASI is already doing business in India, Africa, and Singapore. MeGustaEscribir expands its presence to Spain. What's next? Japan? China? Stay tuned.
Friday, November 14, 2014
Scam Warnings For Freelancers
Posted by Victoria Strauss for Writer Beware
Identity Theft
This week, freelance writer Heather Boerner (who has published with such well-known venues as The Atlantic and The Washington Post) alerted me to her experience with a scammer.
Heather discovered the scam when she was contacted, out of the blue, by an individual who claimed to have hired her through a freelance jobs bidding website called oDesk. From an article about the scam by one of Heather's colleagues, Paul Raeburn:
How can you protect yourself? Some suggestions from freelancer Barbara A. Tyler:
This is not a new scam--in fact, it's a very old one. But I was reminded of it this week when a freelancer forwarded me this email she received when she responded to an ad:
But it may also have been a sleazy outfit's attempt to obtain free content--in which case the writer, having completed the "assignment," would get the brushoff and later on discover that her copy had been used on the company's website or elsewhere online, without attribution. (In fact, this is something that can happen even if you do get paid.)
Wisely, the freelancer decided to blow the company off. It can't be said too often: always carefully research any job you're offered or are solicited for. Google is your friend. And listen to your gut. If something seems off, don't ignore it.
Identity Theft
This week, freelance writer Heather Boerner (who has published with such well-known venues as The Atlantic and The Washington Post) alerted me to her experience with a scammer.
Heather discovered the scam when she was contacted, out of the blue, by an individual who claimed to have hired her through a freelance jobs bidding website called oDesk. From an article about the scam by one of Heather's colleagues, Paul Raeburn:
[Heather] quickly realized that she had been the victim of identity theft. Somebody--a fake Heather--had gone to Boerner's website, copied her resume, downloaded her photo, linked to her website, and created an oDesk account offering services as a writer....Heather isn't the only one who has been victimized in this way. Freelancer Carol Tice encountered the same scam (and possibly, the same scammer). From Raeburn's article:
"It's an elaborate scheme. It's really bizarre," said Boerner, who has alerted some of her colleagues..."The guy who notified me of this said he had hired Fake Heather to do some writing. Fake Heather then hired people to do the writing for her [or him]." The person who notified Boerner said he gave Fake Heather $1,000.
[Tice] received an email from someone wanting to know if Tice wanted to continue the writing project they were working on. "I assured her that I had never started article writing for her, and certainly wasn’t going to continue," Tice wrote in a blog post. "I didn’t even have any idea what topics she was having articles written about!"It's not clear whether this is a new trend in scams, or one person's ripoff scheme. But if you post your resume on bidding sites, it's something to be aware of.
As was the case with Fake Heather, Fake Carol set up a Skype account outside the U.S. (in London), and used Tice's name, photo, and website to connect with clients on a freelancers' website (in this case, Elance).
How can you protect yourself? Some suggestions from freelancer Barbara A. Tyler:
♦ I strongly recommend that writers Google themselves on a regular basis. That can provide the first tip-off that someone is pretending to be you.Free Samples
♦ Pay attention to any emails you get that seem off-kilter for whatever reason and investigate them like Carol did.
♦ From the flip side… if you get work through bidding sites (any bidding site, not just Elance) always, always, always do as much research as you can into the person hiring you.
This is not a new scam--in fact, it's a very old one. But I was reminded of it this week when a freelancer forwarded me this email she received when she responded to an ad:
Thank you for your interest in the Freelance Creative Copywriter role we recently posted. We reviewed lots of responses and based on your background/experience we have decided to move you to the next step in the process.Now, this "next step" may simply have the company's cheap-ass way of auditioning writers naive enough not to know that pro freelancers don't provide free samples (they may agree to write test pieces to see if they're a good fit, but not without compensation). Not precisely a scam, though certainly a scumbag move.
The next step in the process involves completing the attached assignment. Please read the background information and then put together your copy. We ask that you return your completed assignment to me by Monday, November 10th.
This will help us gauge your writing skills and abilities as it relates to meeting our needs and expectations.
But it may also have been a sleazy outfit's attempt to obtain free content--in which case the writer, having completed the "assignment," would get the brushoff and later on discover that her copy had been used on the company's website or elsewhere online, without attribution. (In fact, this is something that can happen even if you do get paid.)
Wisely, the freelancer decided to blow the company off. It can't be said too often: always carefully research any job you're offered or are solicited for. Google is your friend. And listen to your gut. If something seems off, don't ignore it.
Wednesday, November 12, 2014
Alert: Cookbook Marketing Agency
Posted by Victoria Strauss for Writer Beware
Are you thinking of creating your own cookbook--or have you already created one? Good news: an apparently new venture called Cookbook Marketing Agency is here to help.
If you've guessed that none of this is free, you're right. There's a fee attached to every service provided by CMA--including its affiliate plan, which requires would-be affiliates to hand over $20 for "business calling cards." The affiliate plan page, however, is the only place on CMA's website where it's explicitly acknowledged that CMA clients are buying services:
Why is this a concern?
Well, PODG and its other half, SBPRA (Strategic Book Publishing and Rights Agency), has been on Writer Beware's radar--under a dizzying variety of names--since 2001. Starting as a fee-charging literary agency, it expanded over the years into other agencies, vanity publishers, and marketing services, charging fees all along the way. Writer Beware has received hundreds of complaints. SBPRA/PODG and its owner, Robert Fletcher, recently settled a deceptive business practices lawsuit brought by the Florida Attorney General; among other things, the settlement requires Fletcher to pay $145,000 in court costs and author reparations. (For the full SBPRA/PODG story, including its failed defamation lawsuit against Writer Beware, see our Alert.)
It's always a good idea to know who you're really working with.
Are you thinking of creating your own cookbook--or have you already created one? Good news: an apparently new venture called Cookbook Marketing Agency is here to help.
Cookbook Marketing Agency (CMA) is a global book marketing agency, publisher and branding consultancy. Along with our partners, we have helped thousands of authors, as well as other publishers increase their book sales potential.Sounds pretty impressive--if not very specific. That's OK, though, because CMA is ready to offer you a whole menu of assistance, including a promotional plan.
Some benefits you will enjoy as a client of Cookbook Marketing Agency:There's even an affiliate plan, where you can earn 20% of "any revenue generated by your leads."
1. Prominently displayed at national and international book fairs and shows
2. Featured in a proprietary catalog of authors and titles
3. Ability to have E-book distribution
4. A professionally written and distributed press release of your Cookbook
5. Access to a full staff of experts to aid with the design, editing, and distribution of your Cookbook
And much more!
If you've guessed that none of this is free, you're right. There's a fee attached to every service provided by CMA--including its affiliate plan, which requires would-be affiliates to hand over $20 for "business calling cards." The affiliate plan page, however, is the only place on CMA's website where it's explicitly acknowledged that CMA clients are buying services:
You get paid if the prospective customer buys any of our products — anything from an a la carte marketing or publishing service or a full marketing campaign.Another acknowledgment that's hard to find: the name of the company that's actually behind CMA. There are hints on CMA's catalog page, where all the listed books are published by a single publisher whose initials may be familiar to readers of this blog. But it's only in CMA's press release that the truth is revealed: CMA is "a publishing imprint of Publish On Demand Global (PODG)."
Why is this a concern?
Well, PODG and its other half, SBPRA (Strategic Book Publishing and Rights Agency), has been on Writer Beware's radar--under a dizzying variety of names--since 2001. Starting as a fee-charging literary agency, it expanded over the years into other agencies, vanity publishers, and marketing services, charging fees all along the way. Writer Beware has received hundreds of complaints. SBPRA/PODG and its owner, Robert Fletcher, recently settled a deceptive business practices lawsuit brought by the Florida Attorney General; among other things, the settlement requires Fletcher to pay $145,000 in court costs and author reparations. (For the full SBPRA/PODG story, including its failed defamation lawsuit against Writer Beware, see our Alert.)
It's always a good idea to know who you're really working with.
Friday, November 7, 2014
Solicitation Alert: LitFire Publishing
Posted by Victoria Strauss for Writer Beware
A few weeks ago, I began hearing from writers who'd been solicited, out of the blue, by a company called LitFire Publishing. In some cases by phone, in others by email, a LitFire "consultant" claimed to have received or seen information about the writers' books (or even to have read them), and wanted to offer a wonderful marketing opportunity--for, of course, a four-figure fee.
Here's how LitFire describes itself and its services (also see the screenshot at the bottom of this post):
Cold-call solicitations, hard-sell sales tactics (writers report receiving repeated phone calls and emails), expensive publishing packages with silly names, absurdly overpriced "marketing" services: are you detecting more than a whiff of Author Solutions, the much-criticized self-publishing service conglomerate that owns AuthorHouse, iUniverse, Xlibris, and Trafford, among others?
In fact, at least four of LitFire's "consultants"--Portia Peterson, Tori Mesh, KC Normanns, and Mark Advent (also see the screenshots at the bottom of this post)--are or were employees of Author Solutions imprints. And LitFire's publishing agreement bears many similarities to an older AuthorHouse agreement (from 2012; the most recent agreement, which is much more complicated, was revised in 2014). Compare, for instance, AuthorHouse's Clause 18, Termination by Service Provider, to the last paragraph of LitFire's Clause 14, Refunds and Work Termination.
But there are reasons other than possible Author Solutions connections to be wary of this company.
- False or conflicting claims. Of the "hundreds of published titles" and "more than 50 publishing partners" claimed in LitFire's description of itself, there is no trace.
Eight books appear on Litfire's website, only one of which seems actually to have been published by LitFire. That one shows up on Amazon, along with just two others. A few more surface with a websearch (interestingly, these also show up--with different ISBNs--as having been published by Author Solutions imprints). All in all, that's seven titles. Total.
LitFire also appears to be confused about how long it's been in business. Its website claims a 2008 founding date, but its URL was only registered in June of this year. On the other hand, according to one of its email communications, it's been around for 8 years, which would push its founding date back to 2006.
- Illiterate written materials. Most of LitFire's website, while it won't win any prizes for business communication, doesn't read too badly. But the LitFire correspondence I've seen...yikes. For example, this email from "Senior Publishing and Marketing Consultant" Tori Mesh:
The most charitable thing I can say is that it reads as if it were written by someone for whom English is not a first language. Tori's resume includes a current or former stint at AuthorHouse UK; we do know that a big portion of Author Solutions business is outsourced to the Philippines, and that Philippine staff use American or British-sounding aliases, presumably to make it seem as if they actually work at AS headquarters in Bloomington, Indiana, but actually resulting in some very odd-sounding names. (See, for instance, this recent Author Solutions marketing pitch.)
Also check out this blog post on, er, craft, from Jill Bennett, LitFire's Book Marketing Specialist. Here's a sample (also see the screenshot at the bottom of this post):
I did not make that up.
- Plagiarism. A solicitation email from "Senior Marketing and Publishing Consultant" Mark Advent (formerly of Trafford) is a peculiar mix of the kinds of ESL mistakes found in Tori Mesh's email and relatively fluent passages. There's a reason for this: Mark has borrowed the good bits from others, without bothering with attribution.
The red-boxed passage is from an article by marketing expert Penny C. Sansevieri (see the last paragraph). The blue-boxed passage has been filched from speaker and consultant Al Lautenslager.
Tsk, tsk.
So what is LitFire? Despite the many Author Solutions connections and similarities, I don't suspect that LitFire actually has anything to do with Author Solutions itself. AS is a big company, and it has no need to be coy about what it does. If LitFire were a new AS imprint, we'd know it. I think it's far more likely that LitFire is an Author Solutions clone, created by former or current AS workers in hopes of siphoning off a share of their employer's business.
Either way, one thing is clear. If you hear from LitFire, just say no.
EDITED 11/11/14 TO ADD: Either as a result of this post or of the accompanying discussion at Absolute Write (which includes a lot more speculation and information about possible LitFire staff names and aliases), changes have begun to appear on the LitFire website. I've therefore appended a bunch of screenshots at the bottom of this post.
A few weeks ago, I began hearing from writers who'd been solicited, out of the blue, by a company called LitFire Publishing. In some cases by phone, in others by email, a LitFire "consultant" claimed to have received or seen information about the writers' books (or even to have read them), and wanted to offer a wonderful marketing opportunity--for, of course, a four-figure fee.
Here's how LitFire describes itself and its services (also see the screenshot at the bottom of this post):
Founded in 2008, LitFire allows authors to skip the hassles of traditional publishing. The company started out as a publisher of digital books. With hundreds of published titles and more than 50 publishing partners, we have learned how to succeed and soar in the eBook market. In 2014, LitFire expanded its horizon by offering self-publishing. Today, we offer all the services you would expect from a traditional publishing house – from editorial to design to promotion. Our goal is to help independent authors and self-publishers bring their book production and marketing goals to fruition.In other words, LitFire is one of those outfits that offers publishing packages, but makes much of its profit from hawking adjunct services such as marketing.
Cold-call solicitations, hard-sell sales tactics (writers report receiving repeated phone calls and emails), expensive publishing packages with silly names, absurdly overpriced "marketing" services: are you detecting more than a whiff of Author Solutions, the much-criticized self-publishing service conglomerate that owns AuthorHouse, iUniverse, Xlibris, and Trafford, among others?
In fact, at least four of LitFire's "consultants"--Portia Peterson, Tori Mesh, KC Normanns, and Mark Advent (also see the screenshots at the bottom of this post)--are or were employees of Author Solutions imprints. And LitFire's publishing agreement bears many similarities to an older AuthorHouse agreement (from 2012; the most recent agreement, which is much more complicated, was revised in 2014). Compare, for instance, AuthorHouse's Clause 18, Termination by Service Provider, to the last paragraph of LitFire's Clause 14, Refunds and Work Termination.
But there are reasons other than possible Author Solutions connections to be wary of this company.
- False or conflicting claims. Of the "hundreds of published titles" and "more than 50 publishing partners" claimed in LitFire's description of itself, there is no trace.
Eight books appear on Litfire's website, only one of which seems actually to have been published by LitFire. That one shows up on Amazon, along with just two others. A few more surface with a websearch (interestingly, these also show up--with different ISBNs--as having been published by Author Solutions imprints). All in all, that's seven titles. Total.
LitFire also appears to be confused about how long it's been in business. Its website claims a 2008 founding date, but its URL was only registered in June of this year. On the other hand, according to one of its email communications, it's been around for 8 years, which would push its founding date back to 2006.
- Illiterate written materials. Most of LitFire's website, while it won't win any prizes for business communication, doesn't read too badly. But the LitFire correspondence I've seen...yikes. For example, this email from "Senior Publishing and Marketing Consultant" Tori Mesh:
The most charitable thing I can say is that it reads as if it were written by someone for whom English is not a first language. Tori's resume includes a current or former stint at AuthorHouse UK; we do know that a big portion of Author Solutions business is outsourced to the Philippines, and that Philippine staff use American or British-sounding aliases, presumably to make it seem as if they actually work at AS headquarters in Bloomington, Indiana, but actually resulting in some very odd-sounding names. (See, for instance, this recent Author Solutions marketing pitch.)
Also check out this blog post on, er, craft, from Jill Bennett, LitFire's Book Marketing Specialist. Here's a sample (also see the screenshot at the bottom of this post):
When can one’s writing writhen out a reader’s metaphysical standpoint?
How about this: Somebody wrote a book saying that the laws the world is following today: spiritual, political, logical are but a rehash of the Primo genial world that the Primo genial human beings have cleaved to and everything everyone believed in that world turned out to be flawed and destructive, thereby the First Apocalypse. He doesn’t claim himself a Messiah or a prophet or whatnot but proves his evidences authentic, like the codex of that first world, every inch of it intact.
I did not make that up.
- Plagiarism. A solicitation email from "Senior Marketing and Publishing Consultant" Mark Advent (formerly of Trafford) is a peculiar mix of the kinds of ESL mistakes found in Tori Mesh's email and relatively fluent passages. There's a reason for this: Mark has borrowed the good bits from others, without bothering with attribution.
The red-boxed passage is from an article by marketing expert Penny C. Sansevieri (see the last paragraph). The blue-boxed passage has been filched from speaker and consultant Al Lautenslager.
Tsk, tsk.
So what is LitFire? Despite the many Author Solutions connections and similarities, I don't suspect that LitFire actually has anything to do with Author Solutions itself. AS is a big company, and it has no need to be coy about what it does. If LitFire were a new AS imprint, we'd know it. I think it's far more likely that LitFire is an Author Solutions clone, created by former or current AS workers in hopes of siphoning off a share of their employer's business.
Either way, one thing is clear. If you hear from LitFire, just say no.
SCREENSHOTS
LitFire's description of itself:
Portia Peterson:
Tori Mesh:
KC Normanns:
Mark Advent:
Jill Bennett:
Jill's illiterate blog post:
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